Customer experience (CX) is one of the few sustainable sources of competitive advantage left. But it’s extremely hard to get CX right all the time because the business environment has become so complex. Thousands of employees must coordinate across dozens of touch points to meet the needs of millions of customers, all of whom have slightly different expectations.
In this webinar, Rick Parrish, Senior Analyst Serving Customer Experience Professionals with Forrester and Abe Karar, Director of Business Process & Integration with Bank of Montreal share the steps organizations must take to meet their short and long-term cx transformation goals.
We hope you enjoy it!