Forrester Report: The Top Retail Tech Initiatives for 2021
Omnichannel & Customer Experience: What retailers are investing in today
In the spring of 2021, Forrester conducted research exploring the top tech-driven priorities for retailers and brands in the coming year. With COVID-19 acting as the catalyst for digital transformation, retailers are planning to make significant investments in thirteen "hot" tech-driven initiatives.
According to Forrester's report The Top Tech Initiatives of 2021, “Retailers [are] investing in new ways to use omnichannel to serve their customers. Omnichannel has been near the top of the list for years, but the pandemic has shifted some of the priorities around the capabilities. In fact, more than 31% of retailers surveyed shifted a large amount of their 2020 budget to fund omnichannel fulfillment due to COVID-19.”
In the battles for sales, loyalty, and growth this report provides the guidance you need to create the perfect omnichannel retail strategy.
Download the report to learn:
- Why interest in curbside pickup is waning
- Why intelligent lockers moved from Hype to Hot in 2021
- How retailers are leveraging technologies for improved customer experience
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