Kaspar Roos, CEO of an international technology advisory firm and Arianna Valentini, Product Marketing Manager with Quadient (formerly GMC Software) discuss the importance and impact of CCM (customer communications management) as an often overlooked part of CX and where CCM is heading in relation to customer journey mapping (CJM) and customer experience management (CEM).
On Tuesday February 7th, 2017, GMC Software in conjunction with media partners: Document Strategy magazine, CX Magazine, Connected Thinking and E-learn2grow held the industry's first ever CX Transformation Day online event.
According to Forrester, customer experience (CX) transformation is one of the most critical business objectives of 2017 – this global event features an all-star line-up of industry thought leaders including: Ketan Samani, Chief Digital Officer, UBS Wealth Management; Ryan Hart, Principal Analyst Serving CX Professionals at Forrester Research; Annette Franz VP of Client Experience at Compellon, author of the popular blog CX Journey, and recognized as one of the “100 Most Influential Tech Women on Twitter”; Matt Dooley, MD and Founder of Connected Thinking in Hong Kong; Kaspar Roos, founder of Aspire Customer Communications Services and former Global Director at InfoTrends; and many more.
Topics included anticipatory CX best practices, the next wave of digital disruption facing financial services, mobile banking trends in the APAC region, the convergence of CCM and CXM, the role of the CXO and more.
To close the day, Scott Draeger, VP of Product at Quadient will be unveiling our much-anticipated product release – Quadient Inspire R11 which is packed full of features and new applications that will help skyrocket your CX strategy.