How to build an agile and cost-effective communications platform that is part of a seamless, omnichannel experience
The financial services industry is ripe for digital disruption: investments in global FinTech companies grew from $4Bn in 2013 to nearly $20Bn in 20151, over 50% of banks are increasing their technology spend for digital banking in 2016, and 75% of C-suite insurance executives expect major transformation in the insurance value chain in the next five years. Mobile banking in particular, will be a key initiative in the years ahead as banks look to improve their competitive position, differentiate themselves through excellent customer service, and realize higher up-sell and cross-sell revenues through a true omnichannel customer experience.
Despite the interest in applying disruptive, transformative technology, there are many challenges that banks face when it comes to adoption of mobile services including:
- Size of operations leading to excessive complexity
- Organizational silos
- High number of legacy systems
- Regulatory Compliance
In this whitepaper, we explore how the latest developments in Customer Communications Management (CCM) help the financial services industry build modern, agile, and cost-effective mobile communications platforms that are part of a seamless, omnichannel experience.