IDC Market Forecast: Worldwide Customer Communications Management Software Forecast, 2020-2024
COVID-19 Thwarts Expansion Momentum
Complimentary IDC Market Forecast Report
According to IDC, "Regulated industries will remain the cornerstone industries for structured CCM use cases. With more interactive communications coming into favor, the landscape of industries and line-of-business users will shift. Marketing, customer service, and sales will find more opportunities for advanced communication services that bring additional distribution options beyond their existing marketing resource management or customer relationship tools. Integration to team collaboration, office productivity apps, and business analytics tools are the top 3 applications buyers plan to connect to a CCM solution."
This comprehensive IDC Market Forecast Report includes:
- IDC's five-year forecast for worldwide Customer Communications Management Software
- COVID-19 market impact
- Advice for technology suppliers
- Key market drivers and inhibitors
- Significant market developments
- Changes from prior forecast
- Market definition
"Quadient made several changes to its customer experience CCM portfolio in 2019 and into 2020, increasing its footprint in the CCM market. It also folded the icon Systemhaus AG technology and resources under the Quadient umbrella and launched a new product Quadient Impress catering to the small to medium-sized businesses or departments within a larger enterprise as a business process automation solution. Quadient also partnered with Kitewheel in 2020 for customer journey exploration and BlueRush for an integration to IndiVideo for personalized video creation.
- Marci Maddox, research director, IDC's Enterprise Content Strategies research program.