The new role of the CIO and COO

Making cross-channel customer experience a reality.

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The new role of the CIO and COO

The new enterprise paradigm for Chief Information Officers and Chief Operations Officers

As ownership of customer communications shifts from IT to marketing, IT and operations leaders need to evolve to stay relevant. Faced with budget cuts, the rise in shadow IT, and an increasing need for digitization, leading CIOs and COOs have an opportunity to become technology brokers and masters of configuration. By adapting, they enable the business to pursue growth through more valuable communications, better customer experience, and higher customer engagement.

Ownership shift graphic

By downloading this whitepaper you’ll learn:

  • 3 pertinent trends that are currently impacting the enterprise IT world
  • 3 fundamental trends that have transformed the role of the COO
  • 3 best practices IT and operations leaders can adopt to help propel the enterprise CX strategy

Download this complimentary white paper to learn more!

Simply complete and enjoy!