Understanding your customers and the current state of their experience through customer journey mapping (CJM) is critical to your success. Done right, journey mapping has the power to transform the customer experience. However, a fundamental flaw exists in every CJM tool on the market today: they create maps that aren’t actionable and don’t tell the full story. These tools do not connect to the assets your customers interact with daily, and they fail to enable the business to take swift action to improve the CX.
Quadient® Customer Journey Mapping is the only cloud-based journey mapping tool that incorporates the digital and physical touchpoints your customers interact with into your journey maps. Customer experience teams easily share feedback with business users directly through the tool, so improvements are made in real-time.