The need to engage with customers today is a top priority for enterprises but many organizations lack the proper tools needed to effectively engage and track the experience of their customers. With so many modern customer communications management (CCM) solutions available to choose from, it can be difficult to determine which solution is the best fit.
This piece was designed to help guide enterprises through the process of selecting the right CCM solution for their business. This guide will help enterprises understand:
- Current challenges
- What to consider when investing in CCM
- Where to start – gaining leadership support, managing the selection process and post-implementation strategy
- Needs assessment - developing a scope, gathering requirements and identifying current gaps
- The importance of a live proof-of-concept (POC)