This white paper gives an overview of the 4 key elements for business success through Smart Data Management. Data Quality, Compliance, Enrichment and finally a Single Customer View are all part of Smart Data Management. The white paper explores these key elements following this basic principle: you can try to create a successful company, but it won’t come together unless there is smart data management at the heart.
Hardly a day goes by without some new article on digital transformation and the hardship organizations worldwide are going through. As they prepare for their digital transformation (which rests on multiple technologies), understanding and integrating customer behaviours is more important than ever. It helps organizations to be more proactive and build trust. No surprise there: every retailer and every bank faces the challenge of making the digital transformation with on the one hand an ever more demanding customer (omni-channel service, the best deals) and on the other hand seemingly limiting factors like Privacy Compliance or Customer Due Diligence (CDD).