Strong Foundations: Why building a Single Customer View is essential for Customer Communications

data quality as the foundation for excellent communications

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Why building a Single Customer View is essential for Customer Communications

This white paper explains how a Single Customer View must be the ultimate goal for organizations looking to communicate effectively ensuring that the business is always communicating with every customer in the best way, using the most up-to-date information, and giving customers the information they need at that time, through their preferred channel. It reviews how data quality and data management forms the foundation for a Single Customer View.

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