Organizations can improve their interactions with customers by ensuring that communications are personalized and relevant. Provided that line of business professionals work closely with IT application leaders, it is possible for enterprises to deploy customer communications management solutions that promote higher customer engagement and loyalty with the brand.
In this complimentary research report, you will discover how IT application leaders might go about sourcing and creating customer-facing applications that:
Transform communications from tactical to strategic with a focus on the overall customer journey – and a move to omnichannel interactions.
- Ensure communications are consistent and delivered on the customers’ preferred channel of choice at every point in the journey.
- Look for ways that CCM solutions can be deployed to support various parts of the journey.
- Optimize for digital channels
- Develop a collaborative platform that supports a holistic experience across the enterprise
Source: Quadient, 2017
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