What’s the deal with all these channels?
The days when customers did business through a single channel are long gone. Yet, many companies are still struggling to find the right customer communications strategy.
In general, there are three terms that have been the source of much confusion and argument among industry analysts, technology vendors, practitioners and businesses today – multichannel, omnichannel and cross-channel communications.
By downloading this whitepaper, you will learn:
- The definitions of omnichannel, multichannel and cross-channel communications
- Defining the next level of customer communications for your organization
- How to find the right tools to accomplish your customer communications goals
- The importance of a live proof-of-concept (POC)