Today's customers expect their dealings with a company to be fast, easy, and seamless. Unfortunately, many companies struggle to meet those expectations because their current back-end operations are a tangled web of people, processes, and systems that do not provide the personalized, omni-channel customer experiences that today’s consumers demand.
In addition, ownership of communications in the enterprise has migrated from IT to include marketing and line of business owners. In an omnichannel world, these various stakeholders need to work together to build a comprehensive platform that bridges traditional customer communication management (CCM) with emerging digital experience platform (DxP) capabilities – in order to coordinate communications across print, email, web, mobile and beyond.
View a replay of this webinar featuring guest speaker Craig Le Clair, Vice President & Principal Analyst at Forrester Research Inc. and learn how to leverage Customer Communication Management to:
- Upskill your current IT resources to deliver on digital communications projects
- Create scalable digital experiences that tie into core systems
- Enable subject matter experts in your business to participate in content creation
- Empower front-line workers with compliant communications