Why Poor Data Hurts Your Customer's Experience

And how to make the pain go away

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Why Poor Data Hurts Your Customer's Experience

In the age of the empowered consumer, if you don't really know your customers then they're going to find a competitor who does. High quality, managed customer data will help you keep your customers, because it enables you to make the right offer to your customer at the right time and through the channel that they prefer.

This paper is about data quality and its impact on the customer experience (CX), and how to create a solution roadmap to the issues you encounter when trying to improve your data quality, customer communications and ultimately the customer experience.

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