4 steps to customer transformation: a series
Step 3 Implementation
As our clients continue their rapid digital transformation with InspireXpress, we have analyzed thousands, or even millions of communications. We determined the best way to structure the new communication portfolio using tens of millions of cross comparisons conducted by the AI technology to endure that our new portfolio is built on solid ground. We have worked together with many areas of the business to ensure the integrity of the content, validated its taxonomy and are ready to export it. It’s probably been about a week for every four hundred templates the client initially had, which is on average seventy percent faster than performing these steps without the assistance of technology.
Exporting content to Inspire from InspireXpress is easy. The content is prepped, formatted and packaged for import to the Inspire Content Management system. A package is exported that contains all of the content fragments as blocks ready for use by Inspire. Templates are also automatically generated for use in Inspire Interactive.
The next step of implementation is to connect the templates to the formatting in the master template, add in the rules that were annotated in the optimization step and connect the variables to the data sources. Depending on the complexity, which was determined with settings that adjusted the AI’s tolerance to variations within a template or block, the resulting templates take as little as an hour for simple ones or a few days for highly complex communications with a high degree of variability.
Each implementation gains benefits from previous implementations as rules, content and formatting are scalable. Typically, in just a few weeks, your first applications are transformed and able to go live in Inspire. Compare this to the multiple person years you might have spent simply on the analysis manually within your current structure.