Quadient Research Finds UK Consumers Crave Mail in a Digital World

In a world dominated by digital communication, UK consumers are still deeply connected to physical mail, according to new research commissioned by Quadient.  The study, conducted by Opinium, surveyed 6,000 consumers across the UK, US, and France to uncover shifting communication preferences—and the findings are clear: mail remains a trusted and valued channel.

Key Findings from the Report:

✅ Mail Remains a Staple in UK Homes

Despite digital convenience, 79% of UK consumers have sent physical mail in the past year, with birthday and Christmas cards being the most common.

✅ Letters Demand More Attention Than Digital Messages

53% of UK consumers say they are more likely to act on an urgent letter than an urgent email or other digital communication.

✅ Consumers Are Overwhelmed by Digital Communication

63% worry about missing important digital communications due to spam, cluttered inboxes, or messages being lost in junk folders.

✅ Multi-Channel Communication is Key

62% of UK consumers prefer businesses to use a mix of physical and digital channels, ensuring important messages don’t get lost.

✅ Trust in Mail vs. Concerns About AI and Data Privacy

While email and digital communication offer speed and convenience, 81% of UK consumers want transparency when AI is used in business communications, and 80% find it difficult to understand what personal data companies hold about them.

Download the full report now to explore how UK consumers are balancing digital and physical communication—and what businesses can do to meet their evolving expectations.