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‘Moments of truth' are make-or-break instances along a customer’s journey that present a decision point. If executed well, the customer continues on their journey doing business with the brand; if executed poorly, it’s likely the customer will stop doing business with the brand. Each moment of truth is an opportunity for the brand to differentiate.

This ebook provides insight into the critical customer touchpoints within the banking industry across the customer lifecycle, and offers solutions for improving communication, financial challenges, and the overall customer experience.

Readers will learn:

  • A detailed understanding of the banking industry moments of truth
  • Innovative ideas for improving the customer experience throughout their lifecycle
  • What hasn’t been successful during the digital transformation
  • How financial difficulties are approached by the modern customer
  • Modern communications vs traditional handshake business opportunities


Download a complimentary copy of this wonderfully illustrated, industry-specific ebook by completing the form provided.