Modernising customer communications is no longer a “nice to have” – it’s a strategic imperative. Yet many organisations are stuck with legacy systems, unclear cost models, and low prioritisation of CCM transformation.
This webinar will unpack the three biggest barriers holding companies back and offer actionable insights to overcome them.
Challenges We’ll Address
- Legacy Complexity: How to address the biggest complexity drivers including legacy system integration, data standardisation, communication processes and design/template governance
- Funding & ROI: How to justify transformation beyond “lift and shift” and understand the true cost of your current communications lifecycle; includes migration case studies from platforms such as xPression to Quadient.
- Strategic Priority: Why Customer Communication Management (CCM) should be central to your customer engagement strategy — not an afterthought.
Who Should Attend?
- Head of Operations – Understand how CCM impacts efficiency, customer experience, and cost.
- Head of IT – Learn how to minimise the risk and complexity of migration while future-proofing your architecture.
- Head of Communications – Discover how to deliver clear, actionable, and personalised messaging across channels.
What You’ll Learn
- How to migrate from legacy systems to future-ready platforms with minimal disruption.
- Why CCM is more than just a technical upgrade—it’s a strategic enabler.
- How to reduce customer friction, lower contact centre costs, and improve engagement.
- Real-world insights from industry experts with decades of experience in transformation and communications.
