Singlife taps on Quadient Inspire Journey for a holistic view of their customer engagement efforts
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Singlife is a leading homegrown financial services company, offering consumers a better way to financial freedom. Through innovative, technology-enabled solutions and a wide range of products and services, they provide consumers control over their financial well-being at every stage of their lives.
In addition to a comprehensive suite of insurance plans, employee benefits, partnerships with financial adviser channels, and bancassurance, they offer investment and advisory solutions through their integrated platform, GROW with Singlife.
As the exclusive insurance provider for the Ministry of Defence, Ministry of Home Affairs, and Public Officers Group Insurance Scheme, Singlife is also an official signatory of the United Nations-supported Principles for Sustainable Insurance and the United Nations-supported Principles for Responsible Investment, affirming its commitment to advancing sustainability.
Singlife is a wholly owned subsidiary of Sumitomo Life Insurance Company, one of Japan’s leading life insurers. The transaction, announced in March 2024, was one of the largest insurance deals in Southeast Asia, valuing the company at S$4.6 billion.
The drivers behind this initiative
In a highly competitive market, price and product are no longer the main differentiating factors. Customer experience has emerged as a vital differentiation factor. Noting this, Singlife continuously seeks ways to evaluate its customers’ experience across various touchpoints. These include identifying and rectifying pain points, eliminating redundancy, and finessing processes – to elevate customer experience.
How journey mapping is relevant and why Inspire Journey was selected
Singlife identified its need for a scalable tool that enables collaboration and simplifies the journey mapping process – a key step in its customer engagement review. With its journey mapping and collaboration functions, Quadient® Inspire Journey was a good fit.
How Inspire Journey is expected to help Singlife achieve their objectives
Through the implementation of Inspire Journey as part of their wider customer experience roadmap, Singlife hopes to achieve a holistic view of their customer engagement efforts. This will aid them in prioritization and providing timely responses, as well as identifying opportunities to deliver best-in-class experiences.
