IDC MarketScape names Quadient a Leader in Worldwide Intelligent Customer Communication Management
As organizations look to deliver more personalized, compliant, and AI-powered customer experiences, IDC MarketScape evaluated vendors that demonstrate both strong current capabilities and strategies. Quadient believes this recognition underscores its commitment to helping enterprises modernize customer communications, streamline operations, and engage customers seamlessly across every channel.
“As customer communications management evolves into AI-powered customer experience orchestration, Quadient differentiates through its innovation, deployment flexibility, and commitment to helping organizations deliver meaningful customer interactions. By combining AI-driven customer communications, customer journey mapping, communication design, governance, and support for SaaS, hybrid, and on-premises environments, Quadient enables enterprises to deliver personalized, compliant, and omnichannel experiences at scale. This combination of capabilities positions Quadient as a compelling choice for organizations modernizing customer communications, strengthening customer engagement, and accelerating digital transformation”.
Amy Machado, Research Director, IDC
Download the complimentary IDC MarketScape excerpt to learn:
Why Quadient was positioned in the Leaders Category
Key trends shaping the future of customer communications
The role of AI, automation, and governance in modern CCM strategies
What organizations should consider when evaluating CCM platforms
IDC MarketScape vendor analysis model is designed to provide an overview of the competitive fitness of technology and suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each supplier’s position within a given market. The Capabilities score measures supplier product, go-to-market and business execution in the short-term. The Strategy score measures alignment of supplier strategies with customer requirements in a 3-5 year timeframe. Supplier market share is represented by the size of the icons.
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