How Finance Leaders Can Navigate US-Canada Trade Relations

With $2.7 billion (USD) in goods and services crossing the US-Canada border daily, finance leaders must navigate a rapidly changing trade environment to remain competitive. Potential tariffs, regulatory updates, currency volatility, political uncertainty, and supply chain challenges require careful planning and strategic insight.

Cross-border trade presents both opportunities and risks. Understanding key trends and strategies can empower finance teams to optimize their operations and stay ahead in a competitive market.

Watch the on demand webinar to learn:

• The latest trends shaping US-Canada trade in 2025.

• How politics and changing regulations may impact SMBs.

• Strategies to manage currency fluctuations and mitigate financial risks.

• Best practices for streamlining cross-border payments and compliance.

• How to build resilience in your supply chain.

Learn from our trade specialists: Kathleen Sullivan Garman is a global trade and logistics expert, Arnaud Franco is Director of Economic Research at the Business Development Bank of Canada, and host Roger Pierce is a leading small business expert.

Learn from our panel of experts:  Roger Pierce, Host 

North American small business expert and founder of 14 companies. Author, speaker, trainer, and host of The Unsure Entrepreneur Podcast. His agency Pierce Content Marketing provides business advice content for major brands including BMO, FedEx, Rogers, Mastercard, and Quadient.

Kathleen Sullivan Garman, Panelist Operations consultant with 15+ years experience in e-commerce, supply chain, logistics, and international trade. Her company Sully Garman helps businesses navigate customs, optimize fulfillment, and scale globally. U.S.-Canada dual citizen with expertise in cross-border trade challenges.

Arnaud Franco, Panelist  Director of Economic Research at BDC with nearly 20 years as an economist. Specializes in translating economic trends for business owners. Previously worked in global commodities research. Triple citizen (Canada, U.S., France) with international living experience bringing global perspective to business challenges.

Kelly Waller, Panelist  Vice President of Field Marketing at Quadient focusing on B2B marketing, demand generation, and digital transformation. Financial technology and automation expert helping businesses improve efficiency and cash flow. Experience leading customer acquisition teams with clients from startups to global brands like Barclays and Honda.