How BMO rapidly transformed a disjointed process into an intuitive digital experience
The challenge
BMO Financial Group (BMO) wanted to make their small business credit card application process easy and intuitive, and to do so, they knew they needed to add an option to apply online. They wanted to provide a consistent, omnichannel experience that would reduce errors, improve customer satisfaction, and grow new customers. The problem was, their internal resources were tied up building a back-end solution for all of BMO’s lending products. So, it would be too costly and time-consuming to have the new credit card application built using the bank’s standard approach. The team had to find another solution.
The solution
Quadient's Inspire iForms platform empowered BMO’s subject matter experts (SMEs) to transform their small business credit card application process into a personalized digital experience with document automation. They were able to launch the application they envisioned quickly, adapt to customer feedback, and iterate as banking regulations changed.
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