Every year, the Quadient team, along with our customers, partners, and future customers, eagerly anticipate the updated Aspire Leaderboard. This year’s Leaderboard reflects several major shifts in the industry, with three critical updates that make it easier to plan customer communication transformation projects. The three major updates include: splitting the CCM grid into a separate AnyPrem and SaaS grid, introducing a new CXP (Communications Experience Platforms) grid, and expanding the dynamic grid filters.
Quadient Earns Leader Position on AnyPrem and Vendor-hosted SaaS Grids
Aspire’s most obvious update is splitting the single grid, “CCM-CXM Technology Vendors Leaderboard,” into two sub-component grids based on market demand. In recent years, when industry professionals are researching technology, there is often an established platform requirement. Splitting the market into two grids, “AnyPrem CCM Software” and “Vendor-hosted SaaS CCM,” saves you hours of research by filtering out vendors that do not support your current and future platform requirements. Both grids represent mature markets, with multiple vendors positioned far into the Leaders' zone. Quadient is proud to have earned a Leader position on both grids because we understand that you need to meet the needs of all your applications, for many years to come.
New CXP Grid Reflects the Increasing Convergence of CCM-CXM
The addition of a brand-new grid, called “Communications Experience Platforms,” is interesting, because it shows the shift in customer communications management software use cases and recognizes the place of each customer communication in a larger, customer experience context. As a new grid, vendors are clustered closer to the center, with only three vendors (including Quadient) clearly in the Leader zone. We are excited to hear what you, and others, have to say about this developing grid. If you know Quadient, we act quickly on market feedback. Quadient has been building on first-to-market capabilities in Omnichannel Orchestration and Journey Management with strong Personalized Video integrations, making it easy to see why Quadient is a Leader in this new grid.
Grid Filtering Systems Expands to Offer Flexible Range of Criteria
The major differentiator of the Aspire Leaderboard has always been its flexibility, allowing you to adjust the weightings, focus by industry, zoom into a location, tailor to your business size, and emphasize specific capabilities that are most relevant to you. This year’s updates remove the “use case” grids in favor of more general flexibility. In previous years, there were use cases for IT, Operations, and Marketing. In 2022, those were replaced with a combination of filters that help you choose vertical industry, location, target market, capabilities, and service groups.
This change helps you quickly develop short lists that very closely mirror the needs of your business. For example, if you look on the AnyPrem CCM Software grid for the Financial Services industry in North America, and filter to Mid-Market with Omni-Channel Orchestration and Journey Management capabilities, you will see that Quadient has an 8-point lead over the next vendor. If you apply the same filters to the Vendor-hosted SaaS grid, you will see that Quadient has a 6-point lead over the nearest vendor.
Secure Complimentary Premium Leaderboard Access Today!
Quadient loves it when our customers and partners have a deep and nuanced understanding of the markets we serve. We are proud to offer you complimentary, Premium Access to the Aspire Leaderboard. We encourage you to add filters, adjust weightings, and consider the full range of all your applications as you explore the Leaderboard. Make sure to save your filtered grids, capture the scoring, and document the reasoning behind your selection criteria. Your organization has communications that are low-risk and some that are higher risk. You have some that are deeply connected to customer journeys that add to your operational costs. And you have some that can be reduced in cost with cloud hosting. Consider your needs on this Leaderboard. Then, we invite you to discuss your future state customer experience needs with Quadient.
Visit the following link to secure premium access to the Aspire Leaderboard, compliments of Quadient: Secure My Premium Access