For the first time ever, organizations today must meet the customer experience demands of five unique generations - Gen Z, Millennials, GenX, Baby Boomers and the Silent generation. That's a tall order.
The shared experiences which are unique to each generation shape their expectations for what makes a successful customer experience.
This first-of-its-kind eBook features perspectives from CX experts from around the world on how companies may adapt their CX strategies to win the hearts and minds of consumers across all generations.
In the book we dive into the communication preferences of 5 generations, and why one-size doesn't fit all.
- Silent Generation (Traditionalists)
- Baby Boomers
- Generation X
- Generation Z
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