Print Marketing Isn't Going Away! It Just Looks a Little Different
Using new strategies to reap print rewardsDownload
At ANRO, our mission is to help businesses and enterprises execute their marketing. We provide an all-digital direct mail platform for marketers. Digital channels have changed what is possible for marketers and print service providers (PSP). We need to change to stay relevant.
Today, it is all about time. Our clients manage multiple communication channels, with direct mail being an important and difficult one. Historically, the formula was simple with print marketing and direct mail: In order to achieve better results, you simply had to print and mail more pieces. Now, the marketplace needs marketers to have the right messaging at just the right time-regardless of the channel. This requires service providers to have the necessary sophisticated digital infrastructure to provide the shortest possible cycle times and analytics.
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