Four Disruptive Forces Impacting Customer Experience in 2017

Stephanie Clarke
Posted by Stephanie Clarke Director of Content Marketing Wednesday, October 11, 2017 - 15:31

Stephanie Clarke is the Director of Content Marketing at Quadient, responsible for developing and executing Quadient’s global content strategy. Stephanie has more than 12 years of experience in the software, technology and manufacturing industries. She has a proven track record of designing and implementing winning B2B content strategies for global brands, and has a true passion for all things marketing. Stephanie holds a B.A. from Wilfred Laurier University. She is very active on LinkedIn and Twitter – please connect with her by clicking the icons above.

Customer Experience Update
Four Disruptive Forces Impacting Customer Experience in 2017


CX is the new battleground for businesses. The bar is being set by fast moving, innovative organizations. As companies look to compete, they are facing 4 disruptive forces:
 

1. Consumer Power

Driven by technological developments, especially around connectivity, mobile, and social media, consumers have become much more empowered. Modern, always-on consumers are more information-savvy than ever before, and make very informed buying decisions. 
 

The rise of consumer power

 

2. Communications

With a growing number of channels, companies must engage with their customers via the channel of their choice. 
 

Growing number of communication channels

 

3. Regulations

Highly regulated industries face an even larger challenge. How do you better compete with demanding business mandates while maintaining regulatory compliance? 


Rising regulations

 

4. Data 

How do businesses effectively use the ever-expanding amount of data that is available to them to deliver better, more targeted experiences for their customers? 
 

Big data
 


To learn more about how organizations like yours are overcoming these four disruptive forces to deliver an exceptional customer experience, be sure to grab a free copy of our new white paper below.

 

New Name for Creating Meaningful Customer Experiences