Stephanie Clarke is the Director of Content Marketing at Quadient, responsible for developing and executing Quadient’s global content strategy. Stephanie has more than 14 years of experience in the software, technology and manufacturing industries. She has a proven track record for designing and implementing winning and profitable B2B marketing strategies for global technology brands. Stephanie holds a B.A. from Wilfred Laurier University. She is very active on LinkedIn and Twitter – please connect with her by clicking the icons above.
CX is the new battleground for businesses. The bar is being set by fast moving, innovative organizations. As companies look to compete, they are facing 4 disruptive forces:
1. Consumer Power
Driven by technological developments, especially around connectivity, mobile, and social media, consumers have become much more empowered. Modern, always-on consumers are more information-savvy than ever before, and make very informed buying decisions.
With a growing number of channels, companies must engage with their customers via the channel of their choice.
Highly regulated industries face an even larger challenge. How do you better compete with demanding business mandates while maintaining regulatory compliance?
How do businesses effectively use the ever-expanding amount of data that is available to them to deliver better, more targeted experiences for their customers?
To learn more about how organizations like yours are overcoming these four disruptive forces to deliver an exceptional customer experience, be sure to grab a free copy of our new white paper below.