Quadient Blog

Connecting ideas and people.

Is Data-Driven Marketing Living up to Its Promise?

Is Data-Driven Marketing Living up to Its Promise?

Posted by Corrie Brague on Thursday, October 19, 2017 - 11:51

Interestingly enough, the problems now being realized by marketers have been seen as traditionally IT-related problems for years. But, now as the business climate changes and consumer expectations are on the rise, the burden has been passed along to marketers – who in many cases now rely on data to feed their personalized and segmented campaigns. 

A short tour of insurance in Asia-Pacific

A short tour of insurance in Asia-Pacific

Posted by Andrew Hellard on Wednesday, October 18, 2017 - 15:52

It is one thing to look at a map and recognize the geographic and linguistic challenges inherent in serving the full Asia-Pacific market, it’s quite another to experience those challenges for yourself. Back in late August, I wrapped up a two-week tour of Quadient’s markets in the APAC region.

5 steps to improving CX when processing loan applications with Quadient technology & AI

5 steps to improving CX when processing loan applications with Quadient technology & AI

Posted by Antoine Hemon-Laurens on Tuesday, October 17, 2017 - 17:21

Artificial Intelligence (AI) is poised to be one of the biggest disrupting technologies of our lifetime. It is bound to transform our lives and will impact everything from our work habits to our relationships with others. We have already begun to see new services leveraging Bots, machine learning and artificial intelligence.

3 reasons why a Low-Code Digital Experience platform (DXP) is critical to your digital transformation strategy

3 reasons why a Low-Code Digital Experience platform (DXP) is critical to your digital transformation strategy

Posted by Antoine Hemon-Laurens on Tuesday, October 17, 2017 - 16:28

Digital Experience Platforms help to enable successful digital transformation projects. They address key challenges derived from constantly evolving technology. Digital Experience platforms are often viewed as an evolution of WCM (Web Content Management). However, WCM has long been about website management and new customer acquisition, whereas larger opportunities reside in monetizing existing customers upselling and cross-selling products and services. 

customer-journey-analytics

Navigating the Challenge of Customer Journey Analytics

Posted by Rob Daleman on Tuesday, October 17, 2017 - 15:32

Customer journey analytics is an emerging field that offers marketers the ability to “bridge the gap” between the experience that they believe they are providing to customers, and the actual journey their customers live through. In their Market Guide for Customer Journey Analytics (featuring Quadient), Gartner describes this product category in the following manner: