Quadient Blog

Connecting ideas and people.

quadient-week2-teamwork

Quadient: Content to help you achieve your CX goals

Posted by Rob Daleman on Thursday, September 21, 2017 - 19:36


Here we are in our 2nd week as Quadient – and I wanted to thank our customers, partners and employees for embracing our new brand.  Quadient.com continues to draw a large audience from across the globe. 

IBM Content Manger OnDemand and Quadient Inspire

How IBM® Content Manager OnDemand® helps improves Customer Experience

Posted by Scott Draeger on Tuesday, September 19, 2017 - 22:21
Originally published on the IBM ECM blog. From their phones, watches, tablets, and PCs, your customers demand consistent communications. They demand that their personal information is both secure, yet always available to support their customer experiences. They demand simple experiences without redundant questions or data entry. They demand that you correct the fat finger data entry errors they didn’t notice. They demand clarity in the communications you send to them. They demand convenience in your responses to those communications. In the age of the customer, you either deliver to their high standards for improved CX (customer experience) or lose them as customers.
Role of the CMO

How Customer Experience is Disrupting the Role of the CMO

Posted by Tamir Sigal on Tuesday, September 19, 2017 - 19:40
In the age of customer, the CMO position has risen in complexity and grown in prominence. Is it any wonder that in most organizations the CMO is under fire to become the change agent who is the critical link between the customer and the brand? Increasingly, CMOs are now responsible for critical customer facing and revenue generating systems/applications which propel the CMO into the role of “growth engine” for the business. According to a recent report by the CMO council, 68% of CEOs expect CMOs to act as primary growth/revenue drivers in their businesses.
Looking to offer the best possible customer experience? Then recognise the balance of power has shifted

Looking to offer the best possible customer experience? Then recognise the balance of power has shifted

Posted by Magali Germain on Monday, September 18, 2017 - 20:19

Customer experience is one of the key battlegrounds where 21st century businesses can, and must, differentiate themselves if they want to succeed. Any organisation looking to do this will have to understand and face the four fundamental forces: a shift in power towards consumers, an ever-expanding volume of data, new communication channels created in the digital transition, and the need to maintain regulatory compliance. But what do these forces look like? 

Connecting Robots and Customer Experience

When dreams become reality: connecting robots and customer experience

Posted by Scott Draeger on Monday, September 18, 2017 - 07:01
​​​​​​​I had a client meeting in London one morning last week, and I had a few hours before my next conference call in the US. So, I took some time to visit the London Science Museum. They had a special exhibit on Robots, so I paid my 15£ to take a look I like to learn about robot technology, but this exhibit’s layout put things into a new perspective. This new perspective made me think a lot about how we are using technology, because it talked about a shift between dreaming about technology to realizing the technology through engineering. This is very similar to what we are doing.