Quadient Blog

Connecting ideas and people.

It's not just business, it's personal

Posted by Rob Daleman on Monday, November 13, 2017 - 15:15

Back when we were still GMC Software in the early 2000s, Quadient set the standard at the time for personalization software with our PrintNet Solutions Portfolio.  Our tagline was literally "The New Standard in Personalized Communications".  At the time, we couldn't imagine that in 2017, new channels in online and mobile would ensure that personalization was still all the rage.

FinServ Martech is Risky Business

Posted by Rob Daleman on Tuesday, November 7, 2017 - 12:29

Two weeks back, we reviewed the growing pressure on CMOs to be the primary growth drivers in their organizations, and the resulting acquisition of MarTech to help the CMO meet aggressive acquisition and growth targets.  Last week, we examined how the resulting shift in budget, from the CIO to the CMO, is making it harder for the CIO to support a holistic customer experience across their technology stack as they attempt to keep pace with technology acquisitions being made by their marketing counterparts.

Following the GDPR: Embrace Best Practices That Would Benefit The Organization Regardless

Posted by Esther Labrie on Thursday, November 2, 2017 - 18:57

The European Union’s General Data Protection Regulation (GDPR), set to come into force from 25 May 2018, has primarily been viewed in terms of the challenge it poses for data security. However, for those in control of customer data, its effects go much deeper. Ensuring data privacy means not only securing data, but also ensuring that it is stored appropriately; that customers have access to their data when required; that any data stored is accurate; and that, if requested, data will be removed or transferred.

Entrevista Jaime López-Heredia

Posted by Elodie Miternique on Thursday, November 2, 2017 - 18:23

El pasado 28 de septiembre Quadient participó como sponsor en el XIII Encuentro de Marketing y Comunicación en el Sector Asegurador celebrado por INESE.

Evento dirigido a Directores de Marketing, Directores de Comunicación, Responsables de Marketing On line, Responsables de Fidelización de Clientes, Directores de Social Media… de compañías aseguradoras para conocer las nuevas estrategias llevadas a cabo por expertos de marketing, comunicación y ventas.

Customer Focused CIOs Should Avoid Bimodal IT

Posted by Rob Daleman on Wednesday, November 1, 2017 - 17:22

Last week, we examined the pressures on the CMO to deliver faster, more relevant innovation to drive customer engagement across a growing number of channels, and how these pressures continue to lead to a proliferation of Martech software acquisitions that are disconnected from traditional IT systems. In fact, reviewing marketing spend on traditional vs. new forms of advertising make it clear – CMOs continue to transition away from traditional marketing channels to put their time, attention and budget into digital marketing.

Is Seamless Acceptance Right for Your Business? What You Need to Know Now

Posted by Bob Schimek on Tuesday, October 31, 2017 - 21:14

For those of us processing Full-Service mailings today, the Postal Service®’s Seamless Acceptance program isn’t anything new. However, increasing industry adoption for this program has been on hold for several years pending required USPS® internal approvals related to Sarbanes-Oxley Act (SOX) compliance. During this time, many Full-Service mailers have started working in the Seamless Parallel environment and using the corresponding part of the Mailer Scorecard.

In the age of CX, the customers make the company

Posted by Scott Draeger on Wednesday, October 25, 2017 - 05:07

It’s been a very busy few weeks at Quadient. In the last six weeks, we’ve seen the launch of the Quadient brand, user conference on two continents, planning sessions for each of the major product lines, and more. Since we passed a lot of milestones, it’s time to step back and reflect on what we learned.

Is Mobile Banking Dead?

Posted by Antoine Hemon-Laurens on Tuesday, October 24, 2017 - 19:46

In a recent blog article titled “Mobile Banking is dead," Dharmesh Mistry shares the latest mobile application trends. In the article, Dharmesh points out how the banking industry is moving from transactional communications to experience. Customer experience is the real engine driving changes. Fintechs and venture capitalists have understood it for a long time.

Is Martech a Barrier to Your Digital Transformation Strategy?

Posted by Rob Daleman on Monday, October 23, 2017 - 23:15

The last ten years have seen tremendous change in the role of the CMO. Marketing leaders have expanded organizational responsibility and are taking on expending ownership of large scale IT projects.  According to Gartner, 2017 is predicted to be the year where marketing leaders begin to spend more than their IT counterparts on technology and systems – At the beginning of 2017, CMOs were spending 3.2% of company revenue on technology spend, while CIOs averaged 3.4%.

Is Data-Driven Marketing Living up to Its Promise?

Posted by Corrie Brague on Thursday, October 19, 2017 - 11:51

Interestingly enough, the problems now being realized by marketers have been seen as traditionally IT-related problems for years. But, now as the business climate changes and consumer expectations are on the rise, the burden has been passed along to marketers – who in many cases now rely on data to feed their personalized and segmented campaigns. 

A short tour of insurance in Asia-Pacific

Posted by Andrew Hellard on Wednesday, October 18, 2017 - 15:52

It is one thing to look at a map and recognize the geographic and linguistic challenges inherent in serving the full Asia-Pacific market, it’s quite another to experience those challenges for yourself. Back in late August, I wrapped up a two-week tour of Quadient’s markets in the APAC region.

5 steps to improving CX when processing loan applications with Quadient technology & AI

Posted by Antoine Hemon-Laurens on Tuesday, October 17, 2017 - 17:21

Artificial Intelligence (AI) is poised to be one of the biggest disrupting technologies of our lifetime. It is bound to transform our lives and will impact everything from our work habits to our relationships with others. We have already begun to see new services leveraging Bots, machine learning and artificial intelligence.

3 reasons why a Low-Code Digital Experience platform (DXP) is critical to your digital transformation strategy

Posted by Antoine Hemon-Laurens on Tuesday, October 17, 2017 - 16:28

Digital Experience Platforms help to enable successful digital transformation projects. They address key challenges derived from constantly evolving technology. Digital Experience platforms are often viewed as an evolution of WCM (Web Content Management). However, WCM has long been about website management and new customer acquisition, whereas larger opportunities reside in monetizing existing customers upselling and cross-selling products and services. 

Navigating the Challenge of Customer Journey Analytics

Posted by Rob Daleman on Tuesday, October 17, 2017 - 15:32

Customer journey analytics is an emerging field that offers marketers the ability to “bridge the gap” between the experience that they believe they are providing to customers, and the actual journey their customers live through. In their Market Guide for Customer Journey Analytics (featuring Quadient), Gartner describes this product category in the following manner:

Four Disruptive Forces Impacting Customer Experience in 2017

Posted by Stephanie Clarke on Wednesday, October 11, 2017 - 15:31
CX is the new battleground for businesses. The bar is being set by fast moving, innovative organizations. As companies look to compete, they are facing 4 disruptive forces: consumer power, a growing number of communication channels, ever-changing regulations and big data.

IOT and Data Quality - The Next Challenge in CX Excellence

Posted by Rob Daleman on Tuesday, October 10, 2017 - 21:33

Over the past two weeks, we’ve looked at the importance of addressing weak links across your business to activate a better customer experience, along with some strategies to better prepare your business to compete via improved CX.  This week, we will dive into the growing importance of data in powering great customer experiences, and the critical role that data quality will play soon. One of the biggest factors impacting data growth is the pervasive use of mobile devices.

3 Steps to Prioritizing a Solid Customer Data Platform to Achieve Customer Experience Success

Posted by Corrie Brague on Thursday, October 5, 2017 - 11:20

By 2020, the customer experience (CX) will overtake price and product quality as the key brand differentiator for consumers (source: VisionCritical). With CX on the rise, it is imperative that data be used to gain a clear understanding of your customers to ensure interactions and experience are consistent, meaningful, accurate, and even exceptional. However, knowing your customer can be a difficult goal to achieve if you rely on a complex mix of scattered data and isolated, single purpose systems.

Strengthening Your Customer Experience (CX) Weak Links

Posted by Rob Daleman on Sunday, October 1, 2017 - 18:29

Last week, we compared the difficulty that CX professionals have in creating a uniformed approach to providing great customer experiences with the challenge that coaches face in delivering a uniform performance across the pitch in the sport of soccer / football.

“Those that take a succesfull approach to GDPR will be the ones that gain a competitive advantage in Customer Experience.”

Posted by Esther Labrie on Thursday, September 28, 2017 - 20:32

Today an article was published by Het Financieele Dagblad featuring our very own Product Marketing Manager François Ruiter. The article is part of a FD special on GDPR which is also featured at the "AboutEnterprise/OverOndernemen" website ; below is the English version of the original Dutch article

 

Is Data Processing Automation Right for You?

Posted by Bob Schimek on Wednesday, September 27, 2017 - 22:03

As the economy continues to recover, many in the mailing industry are fully aware that mail volume is not.  The U.S. Postal Service® results as of the end of July (10 months into the Fiscal Year 2017) confirm that total mail volume is down 3.3% over same period last year. The electronic diversion continues to eat away at First-Class® mail volume.  USPS Marketing Mail® is being impacted by mailers that are using more technology to better target their best contacts and connect the physical mail piece to a digital experience to increase ROI without increasing mail volume.