IDC Report: Quadient Pushes the Boundaries of CCM to Explore CXM
IDC's perspective on Quadient's Customer Experience Management strategy
According to analyst firm, IDC, "Quadient has been working diligently since its announced rebranding of Neopost in September 2019 to define new purpose, vision, mission and value statements that embody their tagline "Because Connections Matter". The result was a goal to reduce time to value by simplifying the connection between people and what matters. Quadient aims to deliver solutions that help create relevant and personalized customer interactions across any channel or device.
Quadient is making a defined shift to expand its traditional CCM market, driven by operational and compliance use cases, to an analytical, business-driven and customer-centric core embodied within CXM."
In this market report, IDC provides thoughtful perspective on Quadient's entrance into the world of CXM.
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