An Interactive eBook
Today, consumer expectations are higher than ever before. They want personalized, relevant communications that are available on-demand and accessible via the device of their choice.
But for large organizations challenged with legacy systems, departmental silos and ever-changing regulations, delivering on the CX promise is easier said than done.
Find out how leading enterprises are leveraging modern CCM solutions to:
- Transform the customer experience
- Increase efficiency
- Eliminate silos
- Decrease risk
- Gain visibility into the customer journey
This interactive eBook is packed with stunning illustrations, videos, podcasts, whitepapers, analyst reports, industry resources and more.
Contents at a Glance
Chapter 1: What is customer communications management (CCM)?
Chapter 2: CCM as a strategic advantage: top four business benefits
Chapter 3: The verdict is in: omni-channel vs. multi-channel vs. cross-channel communications
Chapter 4: With the rise of CX, where does CCM fall?
Chapter 5: The critical path to CX excellence: four CCM fundamentals
Chapter 6: A window into CX: customer journey mapping
Chapter 7: Financial Services – applications and benefits
Chapter 8: Insurance – applications and benefits
Chapter 9: The CCM maturity model – where do you fit?
Chapter 10: Selecting the Right CCM platform