The Authoritative Guide to Achieving Customer Experience (CX) Excellence

Unlocking the Power of Customer Communications Management (CCM)

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The Authoritative Guide to Achieving Customer Experience (CX) Excellence

An Interactive eBook
 

Today, consumer expectations are higher than ever before. They want personalized, relevant communications that are available on-demand and accessible via the device of their choice.

But for large organizations challenged with legacy systems, departmental silos and ever-changing regulations, delivering on the CX promise is easier said than done.
 

Find out how leading enterprises are leveraging modern CCM solutions to:

  • Transform the customer experience
  • Increase efficiency
  • Eliminate silos
  • Decrease risk
  • Gain visibility into the customer journey


This interactive eBook is packed with stunning illustrations, videos, podcasts, whitepapers, analyst reports, industry resources and more.
 

The Authoritative Guide to Achieving Customer Experience (CX) Excellence



Contents at a Glance
 

Chapter 1: What is customer communications management (CCM)?

Chapter 2: CCM as a strategic advantage: top four business benefits

Chapter 3: The verdict is in: omni-channel vs. multi-channel vs. cross-channel communications

Chapter 4: With the rise of CX, where does CCM fall?

Chapter 5: The critical path to CX excellence: four CCM fundamentals

Chapter 6: A window into CX: customer journey mapping

Chapter 7: Financial Services – applications and benefits

Chapter 8: Insurance – applications and benefits

Chapter 9: The CCM maturity model – where do you fit?

Chapter 10: Selecting the Right CCM platform


 

Simply complete and enjoy!