MyCustomer's 2018 Customer Journey Mapping Research Report

A global study examining maturity and best practices

Download now
MyCustomer's 2018 Customer Journey Mapping Research Report

Customer journey mapping has grown in popularity in the world of customer experience today, but how user-friendly is it and does the practice itself produce the success that it claims?

MyCustomer’s 2018 research report on customer journey mapping reveals several key areas:

  • The development of the practice
  • Who owns CJM in an organization
  • Business tools that are necessary to complement CJM 
  • How an organization perceives its own success with CJM

Some interesting stats:

  • 85% of customer journey mapping users say the implementation is positive
  • 32% of organizations have been using CJM for a year or less
  • 18% of customer journey mapping exercises have many contributors within an organization

My CJM Mapping graphic

Download this comprehensive report now to see if your organization's CJM practices are aligned with the global markets.

Simply complete and enjoy!