Quadient Named a Leader in the 2021 SPARK Matrix™: Customer Journey Mapping
The only CCM solution provider named a Leader in both the CCM and CJM SPARK Matrix™ Reports
Quadient is the only Customer Communications Management (CCM) solution provider to be named a Leader in the SPARK Matrix™ for both CJM and CCM
According to Quadrant Knowledge Solutions, "Quadient remains amongst the leaders in the CJM market because of its unique approach of combining customer communication management and customer journey mapping capabilities, as well as its ability to cater diverse requirements of large enterprises. Quadient offers JIRA and project management integration to help organisations by increasing the accountability and attribution of CX teams functioning across various organisational departments."
This Quadrant Knowledge Solutions' research report includes:
- A detailed analysis of the global market regarding short-term and long-term growth opportunities, emerging technology trends, market trends and future market outlook.
- Strategic information for users to evaluate different vendors' capabilities, competitive differentiation, and market position.
- Ranking and positioning of leading customer journey mapping vendors with a global impact.
Summary of key research findings
Quadient's Customer Journey Mapping solution offers comprehensive capabilities including the ability to:
- Use drag and drop tools and custom design alternatives to easily create and view comprehensive journey maps
- Create personas and associate those personas to maps and touchpoints
- Integrate with project management systems and 3rd party platforms
- The ability to connect multiple maps to each other along with a global map
- Preview current in production communication touchpoints
- Collaborate with teams across the organisation via a Social Commenting feature
- Connect journey maps with any data source for a holistic view of the journey
- Make modifications in real-time and take actions instantly to enhance the overall customer experience
"Quadient's CJM solution is distinguished by its approach of providing a customer journey mapping tool designed for customer communication portfolio management, connecting often ignored touchpoints to CX strategies."
You can also access a complimentary copy of the 2021 SPARK Matrix™: Customer Communication Management here.