The demand for personalised communications optimised for an individual’s preferred channel is at an all-time high. Businesses now need communication solutions that can scale and innovate in areas such as cloud services, while supporting interactive, digital-first customer experiences. But with so many Customer Communications Management (CCM) software options available, choosing the right vendor to bring your customer experience into the future can be a challenge.
International Data Corporation (IDC), a premier global provider of market intelligence, conducts comprehensive assessments of the CCM software market to help businesses make informed purchase decisions. This year's assessment takes a narrower look at the market, focusing exclusively on cloud solutions built to support customer experience. Titled "IDC MarketScape: Worldwide Cloud Customer Communications Management Applications 2022 Vendor Assessment—Dynamic Delivery of Multichannel Personalised Experiences," the report provides in-depth intelligence on cloud CCM vendor strengths and challenges, as well as market positioning, relative to one another.
After rigorous evaluation, Quadient is proud to announce that we have been named a Leader for the second time in a MarketScape addressing the CCM market! As a token of our appreciation for this esteemed recognition, we are offering complimentary access to the report.
In the report, you will discover:
• Why IDC named Quadient a Leader and our three recognised strengths
• Each vendor’s current Capabilities and future Strategy score
• Key criteria to consider when selecting a cloud CCM software solution
• Factors most influential for short and long-term market success
• Why CCM software is critical to customer experience enhancement
Find out what makes Quadient a worldwide Cloud CCM Leader.
Grab your complimentary copy today!
About IDC MarketScape:
IDC MarketScape vendor analysis model is designed to provide an overview of the competitive fitness of ICT suppliers in a given market. The research methodology utilises a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor’s position within a given market. The Capabilities score measures vendor product, go-to-market and business execution in the short-term. The Strategy score measures alignment of vendor strategies with customer requirements in a 3-5-year timeframe. Vendor market share is represented by the size of the circles. Vendor year-over-year growth rate relative to the given market is indicated by a plus, neutral or minus next to the vendor name.
SOURCE: IDC MarketScape Worldwide Cloud Customer Communications Management Applications 2022 Vendor Assessment — Dynamic Delivery of Multichannel Personalised Experiences," By: Marci Maddox, June 2022, IDC # US48167722
IDC MarketScape and the MarketScape graphic are protected by copyright IDC 2022.