This 2019 Market Study conducted by CCW Digital cites in-depth research about what customers want, where brands are failing, how brands are investing, and the key challenges/opportunities to consider when building your customer experience.
Key topics include:
- Customers' biggest CX complaints and pain points
- Proof of CX's impact on customer acquisition and advocacy
- Why your customers are switching to competitors Which channels customers like - and don't like
- How customers really feel about bots What personalization" means to today's customers
- Easy ways to tailor the CX 5 biggest challenges for companies
- Which CX initiatives are the most urgent
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