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Alongside the CXPA, we recently hosted a webinar "The Reality of Mapping: Practical Advice on Getting Your Journeys Right" where Laurent Ghio CCXP, Quadient's Journey Mapping Expert shared practical advice on how to ensure that your maps are a hit with your colleagues every time, adding real value well beyond the project initiation phase.

During the 30-minute presentation, Laurent gives practical examples to answer these common questions:

  • Where do I start with customer journey mapping?
  • How can I get internal stakeholder buy-in?
  • How can I future-proof my customer journey maps?
  • How can I embed CX at the heart of my business?