Last week, I had the pleasure to present at the GMC Inspire Days EMEA in Barcelona. During this event, a lot of new developments in the field of customer communication management (CCM) were presented and discussed. For three days, some 300 participants shared insights, ideas and opinions on technology, business, customer journey mapping, data management and many other related topics....
My presentation was aimed at showing how the combination of intelligent data quality management and CCM will have surplus value for our current and future customers, and how the sister companies within Neopost Enterprise Digital Solutions (EDS) will be trendsetting in this process.
After explaining the approach of Human Inference towards high precision matching, I went on to demonstrate how a joint customer of GMC Software and Human Inference (a prominent service provider in the Netherlands) has decided use DataCleaner to improve the file preparation for the personalised printing process.
This entailed, amongst other things, that files were being converted into a standardised .csv format, that potential duplicates were removed and that the salutation was generated based on gender identification.
After that, I discussed some business opportunities at several European banks we are jointly working on: Here the link to compliance rules and regulations and risk mitigation plays an important role. Customer due diligence is basically about detecting information about a customer (person or organisation) that should enable banks and insurance companies to assess the extent to which the customer exposes them to risks. These risks include money laundering and terrorist financing.
One of my important findings is, that combining CDD capabilities with CCM will positively impact the customer experience. I sincerely believe that this combination is here to stay and I'm looking forward to work together on coming opportunities...