CPL increases their cash collection by 3.8% with Quadient's AR automation

Download
Image showing CPL case study
About CPL

CPL UK is a group of specialist talent businesses which service the Science, Technology, Engineering, Mathematics (STEM), Professional Services and Healthcare sectors across the UK.

Together they form the UK footprint for CPL Resources Plc, one of Europe's largest staffing companies.  As a group, they’ve been powering businesses by providing transformational talent solutions for over 30 years and have been listed on the London Stock Exchange since 1999

Challenge

As a busy international Recruitment Agency, regular and consistent cash flow is imperative to CPL’s business success as late payment can quickly escalate.  CPL's Senior Manager of Invoice to Cash, David Martins, recognised an opportunity to introduce automation to their Accounts Receivable process to help improve cash flow and customer relationships simultaneously. David wanted to ensure his staff had the right tools to perform in their roles and meet critical KPIs.  However, a clear business case for Quadient AR was necessary with an AR system already in place.

Solution

Luckily for David getting internal buy-in was easy once the clear benefits had been explained. IT teams were keen to learn that Quadient AR was completely cloud-based, meaning they could free up internal servers to focus on other business activities. Sales teams were excited to see the insight they could gain into their customer's accounts and use this data to better understand their businesses – something they now use as a selling point for CPL.

For David and his team, Quadient AR enabled them to create reports with real-time data to benefit the wider business and the CPL customer.  For the first time, they created reports across CPL's three sales pillars to gain valuable business insight.  They noted an increase in customer engagement through a self-service portal, creating a space for more relevant communication.  By acknowledging and educating their customers about AR, CPL was able to increase cash collection over the pandemic by 3.8%.

Result

•    The self-service portal has led to increased engagement with customers
•    Increased transparency for sales teams, used as a selling point
•    Cash collection increased by 3.8% during the pandemic
•    Enabled a fast pace of change during the pandemic
•    Ability to report real-time data across all of CPL’s three sales pillars
 
ERP 
Safe Financials

Industry
Recruitment

Quadient AR customer since 
2019

Download the case study in full.